Video Creation
A business video is not the same as your funny video about your chubby kitty who cannot seem to get on the sofa. A video is an additional layer of communication to your customers and potential customers, a way to reach those customers that may be more effective than simple text would be. Having a well-made, professional quality video might be the additional effort that you need to reach the slightly reluctant or those who are on the fence.
How We Can Help
A video created for your business is not a project for the video producer- it is your project. We work with you one-on-one to get a sense of what you need to tell with the video, to get an idea of your personality as well as to get a feel for your business ethics and goals. How else could we convey those in your video with any kind of conviction?
We spend no less than a half day at your location so that we can really understand everything that we need to. If we need to spend a full day, then a full day is what we spend.
What a Video Should Say to Your Customers
Any video that is created for your website should give the message that you need to convey in the right time-frame. A lengthy message might not be viewed in its entirety because it is too long. A short message might not deliver enough information to be effective. The perfect length is one that will be watched all of the way through but still give the customer what they are looking for.
For a new product launch, for instance, a video can give the basic information of what to expect from that product. In addition to these, the videos can include how-to videos showing how the product is best used. You can use the videos to compare your product with another. You can show how your new product is better than your old one, even if it is a best seller.
Speaking to Your Customer Directly
In the marketing world, there are many ways to speak to your customer but none is as direct as the video. A commercial is different because it is not interactive. A video must be opted in to, clicked on and then watched. It can be played back if it is needed. The customer gets a sense of control in that moment, feeling more connected with the company and the product they have been interested in. If they stay to the end of the video, they are more likely to make a purchase because they have invested their time in that video.
Before you can expect your potential customers to invest their own time, you have to invest yours in the creation of the video, using the best company for the job.
We know we’re the right company to create the ultimate video design for you. Get it right the first time, contact us now.
